RODI TOOL MEASURES
THE EFFECTIVENESS OF
PUTTING TIME AND MONEY
INTO GOOD DESIGN.

Designers can use the tool to show clients how their designs deliver positive results. While clients can watch projects thrive.

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WHAT YOU CAN DO

01. ADD USERS AND PROJECTS

You can add client details, set up new projects and invite people (designers and clients who are part of the project) to join. You can manage the project on the RODI Tool. Though everyone can update their own information.

02. DISCUSS AND AGREE GOALS

Once you've spoken to your client and decided what you want to achieve, set your project goals and measures. Choose from four categories: ambition, customers' experience, products and services, and behind the scenes. Drop the most appropriate goals and measures into your basket.

03. ADD TARGETS AND OLD STATS

Add as much baselines data as you can, like last year's sales figures. And any relevant target data, like this year's sales forecast. When you get the actual data, use the RODI Tool to see how well you did.

04. SEE PROJECTS PROGRESS

Use the dashboard to view and edit project details and add data or media (like videos and audio). There's also a calendar. It's easy to follow and full of useful information. Use it to track a project. And use widgets to look at details and stats about your measures on any date you need.

05. REMEMBER DATES, SET REMINDERS

Set up automatic email alerts to remind the right person to enter data at the right time. And highlight dates that might affect your product, like public holidays or days when you need to focus on other areas of your business.

06. WATCH YOUR WIDGETS ADAPT

The widgets you choose will give you information the way you need it. If you check a date without actual data, many of the RODI Tool's widgets will show estimated values based on other data you've entered.

RODI: RETURN ON DESIGN INVESTMENT

ABOUT RODI TOOL

HOW DOES IT WORK?
Feed RODI Tool the right data and it can tell you, and your clients, the impact of your design work. First, tell it what your client wants from the design they've employed you for – maybe higher margins, loyal customers or better relationships with suppliers. Then sit with your client and give the tool facts, figures, or even video and audio. RODI Tool will show if you're reaching – or perhaps exceeding – your goals.

WHY IT'S IMPORTANT
RODI Tool demonstrates the importance of good design to clients. So designers can use it to show the true value of their work. It helps build fruitful, long-term partnerships. And it's intuitive and easy to use, so you don't need any training to make a start.

WHO'S BEHIND IT?
RODI Tool was conceived and created by Design South West, an industry-led body working towards a more successful design sector in the South West of England.

We are hugely grateful to The Design Programme, who have provided the funding and support that has enabled us to develop the tool. The Design Programme is part-financed by the European Union's ERDF Competitiveness and Employment Programme and the ERDF Convergence Programme. The Design Programme secured over £2 million of ERDF investment through the South West Regional Development Agency to promote the use of design by the region's SME businesses.

STATS

Average number of targets designers using the RODI Tool reach or exceed:

20%

Total number of projects handled
by the RODI Tool:

113

Number of projects on RODI Tool
right now:

67